A cryptocurrency can benefit immensely by being listed on binance. Dogecoin, one of the oldest cryptocurrencies, suddenly saw a 30% increase in its price after it was merely confirmed that Dogegoin will be traded on Binance.
It only took 30 minutes for the 30% price increase to occur. Dogecoin, which is now worth $503 million, was started as a joke cryptocurrency back in the early days of bitcoin.
Binance can charge large sums of money to any company that wants its currency to be listed on their exchange.